Influencers entering the fashion business +Interview

Updated: Jul 4

Influencers. Love them or hate them, but they not only are changing the way we see social media but also are shaping our shopping habits. And what started as a fun way to interact with followers, who at that time mainly were their friends and family, for some became their job, or even better – their business. Now, these people have thousands and millions of followers who are ready to take advice from them. For some influencers, this opened a lot of doors in the business world, and today we will be discussing some of the most prominent cases of influencers going deeper into the fashion business.